Designed to Inspire. Documented to Scale. Optimised to Perform.

Singapore's leading retail design partner — turning physical space into commercial advantage for over 35 years.

Explore Our Work

60+

Designers & creative
specialists globally

50+

Design awards
across retail

Offices across Australia,
New Zealand & Asia

How We Work

Ways to Engage Our Design Team

Flexible engagement models tailored to your project needs — from strategic concept to production-ready documentation.

Creative & Strategy

Strategic Concept Design

Full format flagship stores and store-in-store concepts — high-impact creative that defines your retail presence and drives measurable commercial performance.

Flagship Retail Design

Signature retail interiors that embody your brand at its most expressive.

Spatial Design & Storytelling

Retail environments that guide customers through brand narratives.

Material & Sensory Design

Innovative palettes that create distinctive retail design experiences.

Concept Design

Technical & Documentation

Production-Ready Documentation

Technical drawings, material schedules, and 3D renders — production-ready specifications for seamless execution. Every detail is value-engineered for manufacturability, cost efficiency and quality.

Retail Design Drawings

Detailed plans, elevations, and sections for retail interior design.

Material Schedules

Comprehensive specifications for finishes, fixtures, and fittings.

Fixture Engineering

Production-ready CAD files for global manufacturing and production.

Technical Drawings

Design Guidelines

Retail Playbooks for Rollout

Comprehensive brand playbooks defining formats, fixture families, and execution standards for consistent rollout across partners, distributors and franchise networks throughout APAC.

Retail Design Language

Documented principles and spatial rules that define your retail identity.

Modular Fixture Families

Scalable component systems that flex from flagship to kiosk.

Governance & Custodianship

Approval frameworks to maintain retail design integrity at scale.

Design System

End-to-End

From Concept to Completion

Full design service from initial concept through to production-ready documentation — one team, one vision, delivered. We manage every phase of your retail design project across Singapore and Asia Pacific.

Single Point of Contact

One dedicated team from concept to documentation — simplifying communication and accountability.

Integrated Delivery

Design intent preserved through execution with seamless handoffs between phases.

Quality Assurance

Rigorous standards maintained from first sketch to final walkthrough.

Single Point of Contact

Retail Design Process Case Study

How the Design Process Unfolds

Discover how we created New Balance Roppongi 19:06 — a lifestyle concept store in Tokyo with strategic zoning that transforms the traditional retail journey into an immersive brand experience.

Step 1 of 6 Planning

Strategic Zone Planning

Four distinct experience zones — Inspire at store entry, Curate in the product gallery, Educate through digital displays, and Engage via omni-channel integration — guiding customers through a purposeful journey.

Customer Journey Strategy

Reimagining the traditional Attract-Explore-Transact journey into Inspire-Curate-Educate-Engage — theatrical VM displays attract, curated galleries invite exploration, and digital integration creates engagement.

Material & Finish Selection

Warm wooden walls contrast sharply with concrete flooring to represent raw performance — strategic lighting creates division between ceiling and walls, expressing the Japanese concept of 'MA'.

3D Visualisation & Renders

Detailed 3D renders capturing the innovative retail environment — from movable display 'building blocks' to the large digital screen that empowers product launches to take centre stage.

The Final Result

A dramatic departure from familiar sports retail — this lifestyle concept store in Roppongi blurs lifestyle and performance, setting the blueprint for New Balance flagships worldwide.

Watch the Store Walkthrough 3 min • Lifestyle Store Tour

Nina Conduit - Asia Design Director at Greater Group

Nina Conduit Asia Design Director/Partner

We create retail design that makes an impact — design that tells your brand story, engages customers emotionally, and delivers measurable commercial outcomes.

Our design philosophy centres on understanding the intersection of brand, customer, and space. Every project begins with strategic insight — who your customers are, what they need to feel, and how your brand can create meaningful moments. From flagship concepts to rollout guidelines, we craft experiences that don't just look exceptional, but perform exceptionally.

Award-Winning Retail Design That Performs

We create retail design that tells stories, engages customers, and achieves commercial outcomes — from concept to completion.

FEATURED RETAIL DESIGN PROJECTS

Transforming Retail Design Across APAC

See how we've helped leading brands transform their retail design presence

GLOBAL

Pandora

Design documentation for APAC rollout

Jewellery & Accessories Documentation

SINGAPORE

Singtel

End-to-end rollout for multiple formats

Tech & Telco End-to-End

APAC

SharkNinja

Design guidelines for APAC expansion

Tech & Telco Retail Guideline

APAC

Nike Kids

Retail guidelines for store-in-store format

Apparel & Fashion End-to-End

SINGAPORE

Porsche

Bespoke temporary pop up showroom

Automotive Build

SINGAPORE

Delifrance

Multi-format store roll-out

Food & Beverage Design

See More Projects

TESTIMONIALS

What Our Retail Design Partners Say

Hear from the brands that trust Greater Group for their retail design

I started collaborating with Greater Group team in 2017 and, to date, each and every project we do together has been amazing. Working in Travel Retail, projects have a faster pace and turnaround demands. Greater Group with its dynamic pool of talents have been at their utmost competency level. The effectiveness of their coordination, communication and overall project management is truly remarkable.

James Ngo

Senior Manager, Design and Projects, Heinemann

During my time as CEO at Pandora I worked closely with Greater Group developing our retail network of concept stores. We chose Greater Group as our partner for store design, approval process and build as we liked their hands-on approach to resolving all issues small or large and their keen attention to detail. Greater Group were manufacturing custom designed Pandora furniture not only for the Australian market but also for the global Pandora business. On many occasions Greater Group custom built furniture for a specific kiosk or challenging design. I thoroughly enjoyed working with Greater Group during my 8 years at Pandora.

Karin Adcock

Former CEO, Pandora Watches & Accessories

New Balance worked closely with Greater Group and collectively designed a "kit of parts" for use across 30 Global Flagships. This adaptable kit included all wall, floor and even change room fixtures, handling a versatile range of stock. Greater Group were instrumental in achieving huge savings in our CAPEX and gave us international uniformity (which we previously struggled with).

Bob Neville

Global Retail Creative Director & Head of Retail, New Balance

Greater Group has been a valuable business partner for Benetton APAC. It is not easy to find a company that ticks all the boxes such as creativity, quality, professionalism, speed, and good customer service. The fast expansion of Benetton in SEA in 2023 was made possible by Greater Group's support. What differentiates Greater Group from other vendors we have worked with is the attention to detail and the on-time delivery of each project. Ryan and Monica have quickly adapted to our way of working and provided excellent solutions for all the projects we have submitted. Benetton Group is now considering Greater Group for some of its European projects.

Enrico Baldo

Head of Sales APAC, Benetton APAC

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