Designed to Inspire. Built to Scale. Optimised to Perform.

Australia's leading retail design partner — turning physical space into commercial advantage for over 35 years.

Explore Our Work

60+

Designers & creative
specialists globally

50+

Design awards
across retail

Offices across Australia,
New Zealand & Asia

How We Work

Ways to Engage Our Design Team

Flexible engagement models tailored to your project needs — from strategic concept to production-ready documentation.

Creative & Strategy

Strategic Concept Design

Full format flagship stores and store-in-store concepts — high-impact creative that defines your retail presence and drives measurable commercial performance.

Flagship Retail Design

Signature retail interiors that embody your brand at its most expressive.

Spatial Design & Storytelling

Retail environments that guide customers through brand narratives.

Material & Sensory Design

Innovative palettes that create distinctive retail design experiences.

Concept Design

Technical & Documentation

Production-Ready Documentation

Technical drawings, material schedules, and 3D renders — production-ready specifications for seamless execution. Every detail is value-engineered for manufacturability, cost efficiency and quality.

Retail Design Drawings

Detailed plans, elevations, and sections for retail interior design.

Material Schedules

Comprehensive specifications for finishes, fixtures, and fittings.

Fixture Engineering

Production-ready CAD files for global manufacturing and production.

Technical Drawings

Design Guidelines

Retail Playbooks for Rollout

Comprehensive brand playbooks defining formats, fixture families, and execution standards for consistent rollout across partners, distributors and franchise networks throughout Australia and APAC.

Retail Design Language

Documented principles and spatial rules that define your retail identity.

Modular Fixture Families

Scalable component systems that flex from flagship to kiosk.

Governance & Custodianship

Approval frameworks to maintain retail design integrity at scale.

Design System

End-to-End

From Concept to Completion

Full service from initial concept through to final delivery — one team, one vision, delivered. We manage every phase of your retail design project across Australia and Asia Pacific.

Single Point of Contact

One dedicated team from concept to keys — simplifying communication and accountability.

Integrated Delivery

Design intent preserved through execution with seamless handoffs between phases.

Quality Assurance

Rigorous standards maintained from first sketch to final walkthrough.

Single Point of Contact

Retail Design Process Case Study

How the Design Process Unfolds

Discover how we transformed Heinemann's retail experience at Sydney Airport — sculptural installations, innovative lighting, and passenger-centric design creating a future-ready airport retail destination.

Step 1 of 6 Planning

Concept Development

Strategic planning for Sydney Airport's Domestic Terminals T2 and T3 — designing retail spaces that seamlessly integrate with evolving airport infrastructure while prioritising the passenger journey.

Customer Flow Analysis

Sculptural curved mesh installations guide travellers seamlessly through the retail space — creating natural flow that draws passengers in while offering comfortable product engagement zones.

Material & Finish Selection

Premium materials integrated with custom feature lighting and curved mesh installations — creating an immersive shopping experience with digital displays and ambient lighting throughout.

3D Visualisation & Renders

Photorealistic renders capturing the sculptural installations and futuristic curved transparent digital displays — enabling stakeholder alignment across airport authorities, architects, and brand teams.

The Final Result

A cohesive and future-proof retail destination at Sydney Airport — establishing a new benchmark for airport retail environments that elevates sales and the overall customer experience.

Watch the Store Walkthrough Sydney Airport T2 & T3 Tour

Nina Conduit - Asia Design Director at Greater Group

Nina Conduit Asia Design Director/Partner

We create retail design that makes an impact — design that tells your brand story, engages customers emotionally, and delivers measurable commercial outcomes.

Our design philosophy centres on understanding the intersection of brand, customer, and space. Every project begins with strategic insight — who your customers are, what they need to feel, and how your brand can create meaningful moments. From flagship concepts to rollout guidelines, we craft experiences that don't just look exceptional, but perform exceptionally.

Award-Winning Retail Design That Delivers

We create retail design that tells stories, engages customers, and achieves commercial outcomes — from concept to completion.

FEATURED RETAIL DESIGN PROJECTS

Transforming Retail Design Across Australia

See how we've helped leading brands transform their retail design presence

GLOBAL

Pandora

Design documentation for global rollout

Jewellery & Accessories Documentation

AUSTRALIA

Optus

End-to-end delivery — 300+ stores across 5 formats

Tech & Telco End to End

APAC

Heinemann

Duty-free retail design across 10 international airports

Travel Retail Design & Build

AUSTRALIA

Seafolly

Customer-centric flagship store concepts & national rollout

Fashion & Apparel Design & Build

AUSTRALIA & NEW ZEALAND

LSKD

End-to-end design, joinery manufacture & fitout

Fashion & Apparel End to End

AUSTRALIA

JB Hi-Fi

Design documentation for 150 stores & 250 telco kiosks

Large Format Design Documentation

See More Projects

What Our Design Partners Say

Hear from the brands that trust Greater Group for their retail design

I started collaborating with Greater Group team in 2017 and, to date, each and every project we do together has been amazing. Working in Travel Retail, projects have a faster pace and turnaround demands. Greater Group with its dynamic pool of talents have been at their utmost competency level. The effectiveness of their coordination, communication and overall project management is truly remarkable.

James Ngo

Senior Manager, Design and Projects

Greater Group worked seamlessly with ANZ stakeholders to design an alternative footprint in the form of a temporary format project. The Pilot Kiosk achieved incredible success right from the start and we immediately ordered five more! Greater Group should be proud of the impact this project has had at ANZ. We look forward to continuing the development and scope of this exciting and innovative format.

Duncan Sinclair

Design Director

We had the pleasure of working with Greater Group on our new Highpoint store, and I can confidently say that they are true professionals. They are solutions-focused, always approaching challenges with a proactive mindset. Their professionalism shines through in every interaction, and their positive attitude makes them an absolute pleasure to work with.

Yu-fu Chen

Property and Procurement Manager

JB Hi-Fi have had a close association with the Greater Group for over ten years and during this time, their design and support team have contributed to a mutually successful period of growth for both organisations. In a demanding environment with increasingly complex statutory requirements and often under the added pressures of tight time frames, the team at the Greater Group are always able to respond to our fluctuating workload with an appropriate level of resources and skills. During our association, the Greater Group have consistently delivered a professional and quality service.

Mike Pedley

Group Design & Development Manager

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